Almost every best-seller car was released with much more modest intentions from its brand. VW, for instance, would have never imagined that Golf and Gol would not only defeat Beetle’s respective sales records in Europe and Brazil as also overcome it so easily. But even though selling a car is getting harder and harder, it’s still easy to notice that some formulas have proven themselves true money makers. Renault surely knew the new Clio would be a huge success, so why hesitate to combine it to another golden eggs goose?
The fourth-generation Clio is being so well-received worldwide for the simple reason of offering most of what people are searching in a car today. Since this car has never been so attached to traditions, like Golf’s C pillar or C3’s round body, this project took advantage of this enormous freedom. Renault chose a very attractive new design language, and managed to create a “magnetic” car. Whether for the aggressive front elements which highlight the brand’s logo, lots of inspiration from sports cars applied to the sides and a very elegant rear or a spacious interior filled with technology, safety, comfort and very efficient engines, the fact is this car is an excellent project. So the overall reaction did nothing more than just proving once again that everyone do prefer what’s best. However, one of those formulas of the current car market is the crossover concept. The idea of offering most of each category’s advantages in a single car must be as old as the very categories because it comes from the purest common sense, but the true challenge has always been how to execute it in a customer-attractive way – Pontiac discovered the effects of doing this wrong with Aztek, by the hardest way. So when the first modern crossovers achieved worldwide success, it was a matter of time for each and every automaker to create their own ones. And since Renault had on one hand this successful Clio, and the assurance of the crossovers’ good acceptance at the other, what else could you expect them to do next?
Captur is the simple result of applying Clio’s concept to the crossover category, but this comes as the exact opposite of a complaint. While Chevrolet creates a tougher style with Trax, Ford relies at its SUV experience with EcoSport and Peugeot goes classier with 2008, this Renault becomes closer to Buick Encore’s (and its German brother Opel Mokka) proposal. There’s plenty of organic shapes and smooth volume transitions, creating a very European design filled with a very tasteful sportiness. In other words, Captur expresses itself with its own design, without relying on accessories. There are no spoilers or too many chrome details because it isn’t a sports car, but neither external protection items, roof racks or even a snorkel because it doesn’t intend to cross a river or climb a mountain. Another reflection of that is the interior, whose console is very similar to Clio’s. The beautiful dashboard brings the modern touch, while the colored seats (and the exclusive roof color) give the playful idea. In spite of the 13.5-ft length, Renault claims Captur’s room distribution is as good as in a minivan. Besides, as in every modern car, the big touchscreen anticipates the lots of electronic systems for comfort, safety and entertainment. Since this car shares Clio’s platform, it’ll surely bring most of the hatchback’s engines, all of them with very good emissions and performance numbers. This car’s official debut is expected for the next Geneva Auto Show.
